TikTok launches new British Basketball campaign

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In what is the first ever basketball focused campaign on TikTok in the UK, the BBL and Basketball England are inviting basketball lovers to share their best basketball tricks, skills and content on TikTok. TikTok Creators will have access to exclusive behind-the-scenes content from professional clubs like the Flyers, who were the first British Basketball League side to join the popular platform and engage with new audiences online.

"We’re excited to be working with TikTok to showcase #BritishBasketball and the talent in the BBL to people not only in the UK but across the world,"  said Selina Conroy, British Basketball League's Head of Communications

"From the hustle of training to the thrill of gameday, TikTok allows us and our clubs a unique and direct way to share with our fans and communities. We’ve also loved seeing great basketball content shared by fans and creators from the basketball community and cannot wait to see what they share on the hashtag to celebrate the sport we love!"

With more than 31 billion video views, #basketball has cemented itself as one of the most popular sports on TikTok and #BritishBasketball is on the rise with numerous clubs from the BBL joining the platform. 

Do you love basketball and want to show off your best slam dunks? Join in the fun and post your videos on #BritishBasketball.