Banner image

BBL And Perform Sign Major Media Deal

The British Basketball League has agreed a six-year deal with Perform, the leading digital sports content and media group, for the distribution and sale of all global media-related rights.

Perform will manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for Perform’s Watch&Bet and RunningBall products.

The long-term commitment between the two organisations will see all of the season’s 242 BBL games streamed live worldwide on Perform’s Watch&Bet service, plus a selection of the best BBL games streamed direct to BBL fans on Perform-managed, LiveBasketball.TV.

This contract complements the recent agreement the BBL has reached with the BBC for 23 British Basketball League (BBL) and nine Women’s British Basketball League (WBBL) games to be shown live on the BBC Sport website and all six BBL/WBBL finals to be shown live on the BBC red button.

Basketball has long been a major focus for Perform. Today’s announcement with the BBL follows Perform’s recent ground-breaking partnership with FIBA, the International Basketball Federation, which saw the London-based company become their worldwide partner for the distribution and sale of all media-related rights.

“This partnership with Perform Group is an absolute game changer for the BBL and the sport of basketball in the UK,” stated BBL Commercial Director, Bob Hope.

“It represents a massive investment in the sport, and it will allow games in the BBL to be streamed to a worldwide audience.

“We are particularly delighted to be able to deliver top BBL club action via a well-established partner like Perform.

“We are confident that both our existing basketball fans, and many new fans, will appreciate this new accessibility to the great, action-packed sport that is BBL basketball.”

Simon Denyer, Group CEO for Perform said, “We are delighted to reach this agreement with the BBL.

“It is great news for the sport of basketball in the UK, and will enhance the portfolio of products we can offer to basketball fans worldwide.

“We believe this partnership illustrates that Perform is a committed investor in the global game. We are excited about the BBL plans and growth strategy, and the potential of this deal to broaden our ties to British Basketball.”

Related News

Video: Bristol Flyers Media Day 2016 - Behind The Scenes

Video: Bristol Flyers Media Day 2016 - Behind The Scenes

Posted: Thursday, September 29th 2016

Latest News

Flyers 2020/21 BBL Cup schedule revealed

Flyers 2020/21 BBL Cup schedule revealed

Posted: Tuesday, October 27th 2020

Highlights: Cheshire Phoenix 78-86 Bristol Flyers

Highlights: Cheshire Phoenix 78-86 Bristol Flyers

Posted: Tuesday, October 27th 2020

Highlights: Bristol Flyers 74-87 Worcester Wolves

Highlights: Bristol Flyers 74-87 Worcester Wolves

Posted: Monday, October 26th 2020

It's about understanding our identity - Kapoulas

It's about understanding our identity - Kapoulas

Posted: Sunday, October 25th 2020

Also from Bristol Sport

Students make a difference in local community
Football icon

Students make a difference in local community

Students taking part in national youth scheme with the Robins Foundation have come together to support local community organisations and charities.

Posted: Thursday, October 29th 2020 • Football

Canaries match on Robins TV for Season Card holders
Football icon

Canaries match on Robins TV for Season Card holders

Supporters are reminded that Saturday’s match against Norwich City will only be available on Robins TV to current Season Card holders (October 31st).

Posted: Thursday, October 29th 2020 • Football

In my words: Rownita Marston
Rugby icon

In my words: Rownita Marston

To mark Black History Month, Rownita Marston speaks about what Black History Month means to her, personal experiences of racism, the importance of diversity and loving who you are.

Posted: Thursday, October 29th 2020 • Rugby

Sinckler and Earl to face Italy in Six Nations finale
Rugby icon

Sinckler and Earl to face Italy in Six Nations finale

Kyle Sinckler and Ben Earl have been named in Eddie Jones' matchday 23 for England’s key Guinness 2020 Six Nations tie against Italy on Saturday (October 31st).

Posted: Thursday, October 29th 2020 • Rugby

‘A performance which deserved more’ – Holden
Football icon

‘A performance which deserved more’ – Holden

Dean Holden was encouraged by City’s dominant first-half display over AFC Bournemouth but rued a late lapse in concentration as the Cherries secured victory on the South Coast.

Posted: Thursday, October 29th 2020 • Football